Superb Raises €12M in Series A Funding

Superb, a Copenhagen, Denmark-based Guest Experience Management platform for restaurants, raised €12m in Series A funding.

The round was led by Kinnevik, which was joined by Knight Capital and returning investor Seed Capital, along with individual contributions from Björn Lindberg, former CCO of PayPal-owned mobile card reader supplier Zettle, and Michael Conyers, founder of online reservations and food ordering service, ResDiary.

The company intends to use the funds to recruit new talent, expand internationally, and roll out its new Guest Experience Management platform.

Led by Zaedo Musa, CEO & founder, and co-founder Martin Jensen, Superb provides a Guest Experience Management (GXM) platform for restaurants to boost guest retention and profitability. The solution gives restaurateurs an innovative way of working while collecting the data needed to provide every guest with personalized experiences, resulting in a streamlined process for collecting information, free of paper notes and receipts.

Scandinavian restaurants using Superb include Maaemo, Re-naa, Agrikultur, Iluka, Credo, Ichi, Sushi Anaba, Barr, and Brace. UK customers include The Gannet, A Wong, Maps, Aimsir, and Moon Fish Cafe.

The company’s team is located in Denmark, Sweden, Norway, Italy, and Brazil.