Cision, a Chicago, IL-based provider of a comprehensive communications platform, acquired Factmata Limited, a London, UK-based social and news media monitoring and analytics product that uses AI.
The amount of the deal was not disclosed.
With the acquisition, Cision will expand its offering.
Led by CEO Antony Cousins, Factmata provides a technology platform that delivers accurate and unbiased insights helping brands, agencies, and organizations understand the online world and which conversations are gaining traction. The company applies AI to surface narratives driving online conversations, to detect risky and harmful narratives earlier than a human can, and to identify impactful influencers driving the conversations and understand their stance.
Cision is a comprehensive communications platform enabling more than 100,000 public relations and marketing professionals around the world to understand, influence and amplify their stories. The company enables communication to strategically operate in media landscape where company success is directly impacted by public opinion. Cision, a portfolio company of Platinum Equity, has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of solutions, including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud® and Cision Insights.